bloomberg space.

Got given a brief on tuesday. It involves the design of a book which would showcase the Comma exhibitions which are being held at the Bloomberg Space. The Bloomberg Space in the the Bloomberg building and funded by the company. Comma is a series of 30 exhibitions by 30 different artists which are put on two at a time for a period of around 4 weeks. By the end of 2010 all 30 will have taken place.

We spoke to one of the directors there and she said that the reason they chose to do a run of exhibitions like this was to create an identity for the space which would keep people coming in to see the new artists work.

The space already has a design identity which we have to stick with but we can use it to be creative and change it about a bit. When at the space there were leaftets on every exhibiton which you could pull off the wall. This was a good way to interact because if you are just given a leaflet you quite often discard it, so this way if you wanted one you had to get one yourself.

Whilst there, the Comma 17 and 18, by Bernd Behr and Charlotte Moth were there. This work used the space in interesting ways and that is one the things the directors look for in the artists, someone that can work well in a space given to them. http://www.bloombergspace.com/index.html

For the project there are a number of things i will be assessed on;

- My participation on a blog that will be set up for everyone to most research to share with each other. I'll post the link on here when I know it myself!

- A development PDF which will track my progress over the project with my research and experimentation etc.

- A dummy book i.e. a blank book using the paper, finishing etc. I would propose to use if making it for real.

- And also sample spreads of the book design itself including; a cover, half title page, inprint page, title page, contents page and spreads on two of the artists in the Comma series.

For the dummy book I have a budget of £12,000 for a print of 750 copies, so I need to research prices on materials and inks.

This project seems like it could be really interesting as it's more 'real life' and focussed than the last one I did.