client.

For my project the client I got was a small company. This is about as broad as a client could possibly be so I had tonnes of choice to who/what my client was. Because my message was 'Help Others', I started thinking about charity and similar things. Obviously the more well known charities aren't small companies so I couldn't use any of them. So then I thought about volunteering agencies.

Orange Rockcorps is a volunteering scheme aimed at young people, some of which fall into my target audience (style conscious 20-30 year olds). I did some research about this and thought it would be a good thing to base my client on. Therefore, I decided to make up a volunteering agency/ target audience to be my client which would be a 'small company', certainly smaller than Orange. It would specifically target style conscious 20-30 year olds and would work with a number of small charities or similar in the London area. The volunteers would get some kind of incentive similar to the Orange Rockcorps gigs.