poster.

This was my final poster design for the first hand in of our project. It might be changed a bit for the final hand it but I'm fairly pleased with it. The feedback included trying to display it more creatively so I'm going to think of different ways to do this.

This is the evaluation I wrote for my PDF.

"I am happy with the final layout and design of my poster. I feel it would appeal to my target audience due to the copy on it being thoughtful and the design being fairly simple and clean. The proverb I used is supposed to make the audience smile, but then also give a more thoughtful response.

"The design, I think could still be improved with more refining and experimentation with colour, layout and other things.
I think it displays the message of ‘Help Others’ in a way which isn’t too obvious but the viewer would be interested enough, because of the design and the proverb, to look at the website and see what the organisation is about. I like the fact that people have to stop and read it because it engages the person more that way and so they are perhaps more likely to follow up the poster by going to the website."

more build up work for my project.

So I've finished my project now, bar a few tweaks over the xmas hols, but I'm a bit behind on the old blogging so need to put a few bits up before you get to see my poster.

This work was from a while back. The first picture is made up of clipart, and I made a mood board type thing on my target audience, just from tracing all the clipart which seemed relevant. It was kind of a cool way of working because of the restrictions of only being able to use the clipart.
















Later that day I did a similar tracing but with images I found on the internet. I made a 'Cliche Day' of a woman in my target audience and presented the tracings in 4 stages of the day. I particularly like the tracings of the shops as it looks good at the angle of the photograph and because it simplifys the image.

other handy work.

Decided to look at other designers/advertisements that have used hands in their work.

I found a TV advert and also designer Alex Bec used them in one piece of work.

I find Alex Bec's work absolutely awesome to be honest. Its so colourful and I love how he uses card to create letters. The work he did with hands is similar to mine but it obviously uses the card to make the letters and he makes them using more than one arm compared to my one or two hands for each letter.

He posts on this website: www.itsnicethat.com

client.

For my project the client I got was a small company. This is about as broad as a client could possibly be so I had tonnes of choice to who/what my client was. Because my message was 'Help Others', I started thinking about charity and similar things. Obviously the more well known charities aren't small companies so I couldn't use any of them. So then I thought about volunteering agencies.

Orange Rockcorps is a volunteering scheme aimed at young people, some of which fall into my target audience (style conscious 20-30 year olds). I did some research about this and thought it would be a good thing to base my client on. Therefore, I decided to make up a volunteering agency/ target audience to be my client which would be a 'small company', certainly smaller than Orange. It would specifically target style conscious 20-30 year olds and would work with a number of small charities or similar in the London area. The volunteers would get some kind of incentive similar to the Orange Rockcorps gigs.

hand alphabet.

I have continued developing the 'hand' typeface, and have taken tracings of the photos to analyse the shapes more carefully. To do this, I first took a few tracings with pencil and then sketched out the hands with tone and shading.

These look good, but are far too detailed to be used on a poster or as part of a typeface.









































































I then traced just the outlines of each hand to simplify the letters. This gave interesting results as each hand looked more like a letter than the detailed version. I traced every hand and stuck them on my wall. The problem with these however, are that some of the letters are not easy to distiguish as a hand. So because of this I have decided to make the letters in between the two ideas, detail wise. More detailed than the outlines but less detailed than the sketches.

give me a hand.

So for my project, I've already said I looked at obvious things to do with helping others. Another obvious thing is the idea of lending a helping hand. So I've been looking at hands recently and have been looking at the shapes I can create with them. I thought it would be interesting to create an image with them or something that could be used for a poster or something similar for the final piece for my project.

When I was creating shapes, a lot of them started to look like letters so I thought it would be a interesting if I could create all the letters using my fingers. I managed to do some of the alphabet by myself but needed my girlfriends help to finish the 26 letters off.

I'm thinking about using the letters I've created in a poster or set of posters to promote 'Helping Others' by using them to spell out inspirational quotes to do with helping people.

One of the problems I have with the letters however, is whether or not it will appeal to my target audience of 20-30 Style Concious People. I initially thought that perhaps the letters would appeal to children more but I'm confident that I can edit/change/manipulate the letters into something that would appeal to my audience.

SUPERHEROES.

I did some research work today on the message for my project, 'Help Others'. I thought about the most obvious things to do with helping others and thought about the types of people who might. And the most obvious people I thought of were super heroes. I thought that I could maybe use the idea of super heroes in my piece but I'm not sure yet.

I'm still thinking of ideas, so I might not use this but it's helpful to have if I decide to use a superhero. I thought listing and getting pictures of them might have started an idea, and I'm thinking of how to use perhaps one of their powers as a slogan or a design.

However I think that super heroes might appeal to a different target audience more, such as teenagers, so I'm not sure whether to further this idea.

project.

Today we got given our brief for the first proper project on my course. Although we had some say in it.. There were 6 clients, 6 messages to communicate and 6 target audiences, and I had to roll 3 dice to see which of the 6 things I had. I rolled a six, a two and a four which meant:

My client was a Small Company.

The message was 'Help Others.'

And the target audience were Style Conscious 20 - 30 year olds.

This was an interesting way of receiving a brief because it meant that it was completely random and, in a way, it's similar to working in real life because any type fo brief could be given to you. I'm not too unhappy with my dice rolls, it isn't as random and hard as some of the combinations coould have been so I'm happy about that. It'll be interesting to see what it turns out like.

After getting the brief we got sent away for a couple of hours to produce something visual which was kind of like our first take on the brief. I decided to pick one of the 3 main points, (client, message, audience), and produce something on one of them. I had my camera with me, so wanted to use that to record something on one of the points and thought that the LCC is full of stylish people so decided to pick the target audience.

I thought about the things a 'style conscious' person might care about and, other than their clothes, I thought their hair was usually of great importance. So, on the way to grab some lunch, I stealthily took photos of peoples hair if they looked like they took a lot of effort to make it look good.

After that I found a computer and found some more 'cool' hair styles and images relating to hair and hair styling and, because I'm in collage-mode at the moment, decided to make a collage to do with hair styles of perhaps my target audience. I felt I needed some text with the collage so went with the simple but effective, 'these stylish motherfuckers are my target audience'. Then I stuck it on a bit of cardboard which was lying about and you can see it below. YAY.