project.

Today we got given our brief for the first proper project on my course. Although we had some say in it.. There were 6 clients, 6 messages to communicate and 6 target audiences, and I had to roll 3 dice to see which of the 6 things I had. I rolled a six, a two and a four which meant:

My client was a Small Company.

The message was 'Help Others.'

And the target audience were Style Conscious 20 - 30 year olds.

This was an interesting way of receiving a brief because it meant that it was completely random and, in a way, it's similar to working in real life because any type fo brief could be given to you. I'm not too unhappy with my dice rolls, it isn't as random and hard as some of the combinations coould have been so I'm happy about that. It'll be interesting to see what it turns out like.

After getting the brief we got sent away for a couple of hours to produce something visual which was kind of like our first take on the brief. I decided to pick one of the 3 main points, (client, message, audience), and produce something on one of them. I had my camera with me, so wanted to use that to record something on one of the points and thought that the LCC is full of stylish people so decided to pick the target audience.

I thought about the things a 'style conscious' person might care about and, other than their clothes, I thought their hair was usually of great importance. So, on the way to grab some lunch, I stealthily took photos of peoples hair if they looked like they took a lot of effort to make it look good.

After that I found a computer and found some more 'cool' hair styles and images relating to hair and hair styling and, because I'm in collage-mode at the moment, decided to make a collage to do with hair styles of perhaps my target audience. I felt I needed some text with the collage so went with the simple but effective, 'these stylish motherfuckers are my target audience'. Then I stuck it on a bit of cardboard which was lying about and you can see it below. YAY.